Segmentation allows you to create audience segments to target visitors by engagement, activity, and more.

Creating an audience segment

To create an audience segment, follow these steps:

  1. Navigate to Dashboard > Newspack > Campaigns and click on the Segmentation tab.
  1. Click Add new to create a new audience segment. Give it a descriptive name, and fill out the criteria you’d like to apply to it (more on segmentation criteria at the bottom of this page).
  1. Click Save.

Once you’ve created at least one audience segment, you will be able to see them all listed under the Segmentation tab, and will be able to edit them from there:

Assigning an audience segment to a campaign

Once you’ve created one or more segments, you can assign them to campaigns. The campaign will only be shown to visitors who fall into the segment.

  1. Create a new campaign, or edit an existing one.
  2. In the right-hand column, with the Campaign tab selected, scroll down to the labelled Segmentation Settings.
  3. Pick the segmentation you would like to apply to the campaign from the dropdown.
  1. Click Update.
  2. Alternately, edit the Campaign, in the Campaign sidebar open the “Segmentation Settings” panel, and select the segment there.

Segmentation Criteria

  1. Articles read is the number of posts that have been viewed in the past 30 days.
  2. Articles read in session is the number of views in the past 30 minutes.
  3. Newsletter allows segmentation based on subscriber status. A user is known to be a subscriber if they subscribe on the site or if they arrive to the site from a Newsletter link.
  4. Donation differentiates donors. Donation status is known if the donation occurs on-site for sites using the Newspack Reader Revenue features. For sites using News Revenue Hub checkout donor status is determined from Mailchimp configuration when a visitor comes to the site from a newsletter link. Additional approaches to determine donor status are currently being developed.
  5. Referrer allows segmentation for viewers arriving at the site from a link at a particular domain, e.g. Referrer can also be a comma-separated list, allowing multiple referrers (, or multiple domains used by the same service.
  6. Category affinity allows segmentation by post category. For example, if a user has viewed more posts in the “Sports” category than any other, they’ll fall into this segment. If they view a few “Politics” posts and this becomes the dominant category, they fall out of the segment.