Three big ideas on trying a new advertising approach

Before offering a new advertising feature — header bidding —to all Newspack publishers, the team tested it with Times of San Diego. In just three months, the for-profit site saw a 24% increase in ad revenue per thousand impressions.

Three big ideas for getting off the ground with Newspack

In fall 2020, veteran journalist Margaret Coker founded The Current, a nonprofit, independent newsroom with a clear mission: to produce non-partisan, solutions-based investigative journalism with a focus on issues affecting Savannah and Coastal Georgia.

Three big ideas on filling a local journalism gap

When Boulder Reporting Lab launched in late 2021 the team focused on reaching 10,000 newsletter subscribers in one year, or roughly 1 in 10 Boulder residents. Three months in, they’re more than halfway to that goal.

Three big ideas on giving a platform to marginalized communities

Since launching in 2015, Scalawag has gone through a variety of changes. The former quarterly print magazine is now a digital-first website, it traded a subscription model for membership, and its co-founders have stepped aside. Through it all, though, Scalawag’s vision has remained clear: to create a more liberated South through community-driven storytelling.

Three big ideas on helping readers during a disaster

When the Sierra Nevada region of California was hit by a massive snowstorm, the two-person team behind YubaNet published around-the-clock updates, collected and disseminated information, and offered safety tips and other crucial information for residents.

Three big ideas on creating targeted calls-to-action

Under new ownership, Washington City Paper has grown membership from scratch in just over two years to where it now accounts for 10-15% of revenue. It’s done it by constant attention to its on-site calls to action.

Three big ideas on growing (small) reader revenue

Small dollar donations have become a critical source of revenue for the Southern California’s Voice of OC since it started publishing in 2010. They’ve done it by being nimble and letting donors speak to the benefits they see in contributing.

Three big ideas to make the most of reader interest

Montana Free Press has a clear mission: Produce in-depth public-service journalism that creates positive change and helps move society toward justice and equity. We look at one of their most successful projects to date, a three-part series on regenerative agriculture, that helped them achieve this goal — while also bringing in significant reader donations.