WordPress for News Organizations

Newspack, a project of WordPress.com and the Google News Initiative, is an advanced open-source publishing and revenue-generating platform for news organizations.

Newspack explained

Newspack is an all-in-one publishing platform that incorporates industry best practices to help small and medium-sized news organizations produce great journalism, drive audience, and generate revenue.

Newspack has an ever-growing community of newsrooms on the platform. Check out the list.

Video demos

See revenue-generation features of Newspack in action

The Newspack team has hit another development milestone on time with the completion of the tools needed to set up donations/subscriptions and advertising. The charter newsrooms that are guiding the development of Newspack are still on course to launch by mid-October.

How Newspack is put together

Check out the various components that have been integrated into Newspack over the past year, from authoring tools, to ad managers, to membership and subscription features. You’ll find them on our Support page.

Industry News

Mountain State Spotlight launches as a watchdog for West Virginia

As of September 17, Newspack’s newest site is Mountain State Spotlight, a new publication founded to provide excellent investigative journalism for America’s thirty-fifth state. Yesterday, Nieman Lab covered the publication’s launch and talked to its founders about what inspired them to join forces to build a new nonprofit newsroom for West Virginia.

Google, LION partner to help launch 24 local news startups

Two dozen early- or idea-stage publishing projects in the U.S. and Canada will get free, expert advice on honing their business plans, engaging with their audiences and reaching financial sustainability as part of an effort announced this week by the Google News Initiative and LION Publishers.

LION/GNI launch bootcamp for news entrepreneurs

The eight-week effort is aimed at for-profit and not-for-profit news startups. “The point of the virtual bootcamp isn’t to launch a news startup in eight weeks, but to help journalists think as business owners and make their ideas less risky,” NiemanLab writes of the curriculum. Read more…

Google pilot will pay for content, getting ahead of regulators

Google today announced an effort to to pay publishers for high-quality content to be included in a vaguely explained “new news experience launching later this year.” The company also said it will offer to pay to give readers access to stories on a publisher’s site with a paywall.
The project does not yet include publishers in the United States.

Newspack News

European publishers invited to apply for half-price Newspack discount

With 27 sites launched and 50 more preparing to go live, Newspack is picking up speed. But we want to move even faster, so we’re now offering a half-price discount for three months to the first 25 European newsrooms that are accepted into our subscription plan before November.  A project of Automattic, the parent company […]

Newspack offers free plugin that builds a Mailchimp newsletter without leaving WordPress

Newsletter editors who copy-and-paste between WordPress and Mailchimp can get some time back in their day by using the Newspack Newsletter plugin now available free to anyone.

In researching pain points of online news publishers, many cited the hassle of switching from app to app to app to get things done. This plugin lets an editor use the familiar Gutenberg bock editing tools to more quickly build out a newsletter, all from the friendly confines of WordPress.

Survey of Newspack customers finds broad approval

A survey of the initial group of pilot partners who helped lead the development of Newspack has found that pilot participants and Newspack team members alike “were very happy with the process.”

The survey, conducted by analysts from News Revenue Hub, was submitted on Friday to the Knight Foundation, which provided funding for NRH to help guide development of the platform in the first year.

Our first annual conference and a Newspack primer

The Newspack team brought participating publishers together for the first time last November for a two-day deep dive on the current capabilities and future vision for Newspack. Our chief correspondent, Steve Beatty, wrote an exhaustive account of the meeting, which is a great primer for anyone seriously considering switching to Newspack.

More about Newspack

Newspack draws on the power of WordPress and years of industry expertise to deliver a handcrafted solution that helps small and medium-sized news sites build audience and revenue in the digital era. More than 50 sites have signed on in the first year. Check out the latest features and review our pricing and terms of service.