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WordPress for News Organizations

Newspack, a project of WordPress.com and the Google News Initiative, is an advanced open-source publishing and revenue-generating platform for news organizations.


Newspack explained

Newspack is an all-in-one publishing platform that incorporates industry best practices to help small and medium-sized news organizations produce great journalism, drive audience, and generate revenue.



Video demos

See revenue-generation features of Newspack in action

The Newspack team has hit another development milestone on time with the completion of the tools needed to set up donations/subscriptions and advertising. The charter newsrooms that are guiding the development of Newspack are still on course to launch by mid-October.


How Newspack is put together

Check out the various components that have been integrated into Newspack over the past year, from authoring tools, to ad managers, to membership and subscription features. You’ll find them on our Support page.

Industry News

LION/GNI launch bootcamp for news entrepreneurs

The eight-week effort is aimed at for-profit and not-for-profit news startups. “The point of the virtual bootcamp isn’t to launch a news startup in eight weeks, but to help journalists think as business owners and make their ideas less risky,” NiemanLab writes of the curriculum. Read more…

Google pilot will pay for content, getting ahead of regulators

Google today announced an effort to to pay publishers for high-quality content to be included in a vaguely explained “new news experience launching later this year.” The company also said it will offer to pay to give readers access to stories on a publisher’s site with a paywall.
The project does not yet include publishers in the United States.

How Oklandside became THE Oaklandside

NiemanLab’s Joshua Benton explores how The Oaklandside acquired a definite article in front of its name and how it speaks to its relationship with the community.

How local sites are responding to Black Lives Matter

If you didn’t already catch her Medium post, Anika Anand, programming director for LION Publishers, details how 13 independent local publishers have responded to calls for racial justice in their communities.

On being a black journalist

Journalism and race intersected in the past 10 days as journalists of color, particularly African American reporters, headed out to cover protests nationwide. Here’s a sample of some of the writing on the matter. The Washington Post took a sober look at the situation. An editor at The Associated Press provided introspection, published here in […]

Tracking the impact of the pandemic on journalism worldwide

On a grim day for digital journalists, with hundreds of layoffs announced, we wanted to call out the Tow Center’s efforts to document the impact of the pandemic on journalism worldwide and urge you to take a minute to complete their survey.

2020 Pulitzers announced

The journalism industry has more than a few contests for itself, giving many reporters a chance to add “award-winning” to their bio. But few have the widespread recognition as the Pulitzer Prizes, which were announced Monday. Here’s the full list.

Newspack News

Newspack offers free plugin that builds a Mailchimp newsletter without leaving WordPress

Newsletter editors who copy-and-paste between WordPress and Mailchimp can get some time back in their day by using the Newspack Newsletter plugin now available free to anyone.

In researching pain points of online news publishers, many cited the hassle of switching from app to app to app to get things done. This plugin lets an editor use the familiar Gutenberg bock editing tools to more quickly build out a newsletter, all from the friendly confines of WordPress.

Survey of Newspack customers finds broad approval

A survey of the initial group of pilot partners who helped lead the development of Newspack has found that pilot participants and Newspack team members alike “were very happy with the process.”

The survey, conducted by analysts from News Revenue Hub, was submitted on Friday to the Knight Foundation, which provided funding for NRH to help guide development of the platform in the first year.

Our first annual conference and a Newspack primer

The Newspack team brought participating publishers together for the first time last November for a two-day deep dive on the current capabilities and future vision for Newspack. Our chief correspondent, Steve Beatty, wrote an exhaustive account of the meeting, which is a great primer for anyone seriously considering switching to Newspack.

Newspack launches first U.S. site; 34 more pilots selected

Newspack has chosen a group of 34 news organizations to guide the next phase of development of a new WordPress-based platform for small and medium-sized publishers. They will join the existing pilot newsrooms, including Oklahoma Watch, which just relaunched on the new platform. All sites are expected to relaunch on the Newspack platform by the end of February.

First Newspack site goes live

The Chilean news website El Soberano relaunched today with the Newspack plugin, becoming the first live site to use the new platform designed for small and medium-sized publishers.

“Working with the Newspack development team has been a journey of discovery,” said Ana Arriagada, the co-founder and executive director of El Soberano, based in Santiago.

More about Newspack

Newspack draws on the power of WordPress and years of industry expertise to deliver a handcrafted solution that helps small and medium-sized news sites build audience and revenue in the digital era. More than 50 sites have signed on in the first year. Check out the latest features and review our pricing and terms of service.